Absolut Icebar London

Talk about taking cool to an entirely different level. Literally. I had drinks at the Absolut Icebar London last night and it was absolutely amazing and quite inspirational. I drank a hot passion fruit vodka cocktail which sounded like the perfect drink to give me some relief from the minus five degrees centigrade temperature at the bar. I drank from a glass made entirely from ice brought to London from the Torne River in Jukkasjarvi, Sweden where the Icehotel is located. I had never heard of this architectural icon before and just couldn't believe that they build the hotel every year at the start of winter and it melts when summer comes around. The hotel has now been built and melted by nature fifteen times. Wow. My colleague and I spent about thirty minutes at Icebar mostly freezing our asses off (even though we were robed in capes before we entered). But we were totally in awe of the concept. Make sure you have reservations before you go and be prepared for a chillingly different experience. Cheers!